Over 20,000 economic development entities around the world are fiercely competing for new jobs and investment. With cut-throat competition and other formidable obstacles, business attraction has become an increasingly difficult endeavor. SLP’s Economic Development Practice offers progressive solutions based upon firsthand knowledge of what drives location decisions, the perspective of the corporate decision maker, and extensive experience working as economic developers. Our services are designed to intensify your marketing efforts, optimize your investment, and give you the competitive edge you’re seeking.
SLP’s continuous site consulting activities with corporate executives provide us with valuable insight on which strategies are effective in influencing site selectors and corporate decision makers. Many traditional marketing methods utilize a “shotgun” approach, which entails generic marketing to random companies. This undisciplined approach lacks focus and often leads to wasted time, effort and marketing dollars by pursuing inappropriate industries. Shotgun approach methods such as print advertising, lead-sharing membership organizations and other generic lead generators have clearly become outdated, lack consistency and are no longer cost-effective.
A well-structured, targeted approach is the critical element for success in today’s ultra-competitive business attraction environment. SLP’s dynamic approach integrates targeted industry marketing, face time, internet outreach and exposure, site consultant relationship development, and other effective components to showcase the strengths of your location and attract quality projects from your coveted industries. Realizing that one size does not fit all, our action plan and service delivery models are customized to address your unique needs.